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The Tolstoy Studio MCP server lets an AI client create marketing content — product videos and images for shoppable experiences, social/UGC, and ads — using Tolstoy Studio’s creative-director agent server-side.
https://apilb.gotolstoy.com/mcp/v1/mcp
See Connect a client to add it.

Tools

ToolWhat it does
generate_studio_contentStart a new Studio generation (image or video) from a prompt, optional reference images, and an aspect ratio.
iterate_studio_contentContinue and refine an existing Studio generation in the same session.

Working principle

Tolstoy Studio runs a full creative-director agent server-side — scriptwriting, model casting, and brand-safe generation. Pass the user’s intent directly and pick the output format (assetType, aspectRatio); refine with iterate_studio_content reusing the session rather than regenerating from scratch.
Content generated in Studio lands in your Tolstoy library, where the Tolstoy Library tools can tag products on it, drop it into a shoppable widget, or push it to your Meta ads library.