> ## Documentation Index
> Fetch the complete documentation index at: https://developers.gotolstoy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tolstoy Studio

> Generate and iterate on marketing videos and images in chat with Tolstoy Studio's AI creative director.

The **Tolstoy Studio** MCP server lets an AI client create marketing content — product videos and images for shoppable experiences, social/UGC, and ads — using Tolstoy Studio's creative-director agent server-side.

```
https://apilb.gotolstoy.com/mcp/v1/mcp
```

See [Connect a client](/mcp/connect) to add it.

## Tools

| Tool                      | What it does                                                                                                  |
| ------------------------- | ------------------------------------------------------------------------------------------------------------- |
| `generate_studio_content` | Start a new Studio generation (image or video) from a prompt, optional reference images, and an aspect ratio. |
| `iterate_studio_content`  | Continue and refine an existing Studio generation in the same session.                                        |

## Working principle

Tolstoy Studio runs a full creative-director agent server-side — scriptwriting, model casting, and brand-safe generation. Pass the user's intent directly and pick the output format (`assetType`, `aspectRatio`); refine with `iterate_studio_content` reusing the session rather than regenerating from scratch.

<Note>
  Content generated in Studio lands in your Tolstoy library, where the [Tolstoy Library](/mcp/library) tools can tag products on it, drop it into a shoppable widget, or push it to your Meta ads library.
</Note>